Not just global warming but also higher costs for corporations. A recent report by McKinsey & Co. suggests that data centers are grossly under used leading to tremendous wastage of energy on a global scale and causing major cost inefficiencies at the corporation level. With one of the companies which they studied, they observed that a third of their 500 servers had utilization rates below 3%; and about 2/3rds had utilization rate below 10%. Wow, what a waste of power. If not for global warming, then atleast to pare their costs, companies need to work out processes to better manage their data center capacities.
McKinsey’s research brings up interesting findings like, almost every company can double its data center energy efficiency through better, cohesive data center management, better planning, and increased accountability. And this will lead to more efficient energy usage, cutting down in terms of both capital investments for setting up or expanding a datacenter (including expensive real estate) and recurring costs, and, a good level of reduction in CO2 emissions! Plenty of incentives to do what is necessary. And indeed I can’t help saying that common sense isn’t so common after all. While it would seem to be common sense to expand capacity only when the current set up is fully utilized, it appears that companies end up spending billions more than necessary because of poor management.

Well, now that we are officially heading towards times when cost-cutting and reduction of overheads will be the key to survival, I thought it was a good opportunity to initiate some steps in our small office as well. I checked up with a friend who owns a mid-sized firm and they are well on their way to making such changes a way of life at his workplace. The good thing is that each of these measures also has the potential to reduce greenhouse emissions. Heres a partial list of what they have started doing:
Reckless texting, net surfing and emailing is killing the planet! Surprised? Thats exactly what my reaction was when I heard it for the first time. This gentleman, I met last year, heads a Cooling solutions company that specifically looks after Data Center cooling. During the course of an informal conversation, I learnt facts that were appalling. Like everytime I forward a fun sms to a friend, somewhere at some data centers it is taking up energy enough to light up a football field!
Do you find yourself being irresistibly drawn to a SALE? Do you find yourself picking up stuff you don’t really need now or will ever? All because it seems like a good deal? Do you often find your wardrobe full of stuff that you have never used, but bought at a good sale in the hope of finding a use for it someday? Don’t worry, you have plenty of company 




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